10 Ways to Increase Your Website Presence

 

Websites help potential clients find your business; can generate leads and extra income. Your website presence is very important because the better your company’s online presence, the better your overall sales. Here is a list I have created based on my experiences that will help you increase your website presence.

1.   User Friendly Site:

Keep the overall format of your website simple and traditional so that it won’t confuse visitors.

  • Web surfers have gotten used to the main menu bars being at the top of the page or on the left side of the page. Moving the main menu to a different location is confusing and harder for visitors to find their way around it.
  • Pick a specific place for each part of your website and keep it consistent on all pages. Make the content, ads, and maybe some product pictures the only things that change on most pages with the exception of your gallery/portfolio page and your home page.

2.   SEO (Search Engine Optimization):

 There are a few simple ways that you can help search engines find your site like:

  • Use well thought out keywords – the longer and more specific the keyword, the better your chances of getting highly targeted traffic to your site.
  • Put your keywords in your title, headers, content, pictures and links.

3.   Use Social Media to increase your website presence:

Using social media to promote your website is a great way to let your friends and family know the business side of you better. You can also use social media sites for your business to keep your friends and followers updated with your new products, services, promotions, and can even offer discounts. No matter what you do, give them a reason to follow you or become your facebook friend. Then find a way to keep them coming back.

4.   Stay in touch with your visitors.

Yes, it’s great that your potential customer has found your website and that they like it, but how are you going to get them to come back to your site again and again? Why not get their email address so you can send them updates about your products/services, tell them about your sales and new products?

  • Give them a free gift (e-book, article, video, discount) for joining your newsletter
  • Place your newsletter subscription box on every page of your site for best responses.

5.   Have a GREAT PORTFOLIO of your products.

Your finished products are a huge reflection of your business, like children are to parents. Show them off – show the world the great work you do and what the end result looks like. You can take this one step further and showcase different products on each page of your website to give your visitors a feel for your style and products no matter what page they are on.

6.   Write a Blog:

Blogs are great ways for you to target your web audience and share your knowledge with the world. The more original information you give your visitors, the more likely they are to come back for more. I know you’re thinking, “but I’m not a writer” and that’s OK! All you have to do is write informational clips about things your target market is interested in as if you are talking to them in person. Here are a few blog topics to get you started:

  • How to’s for your target market
  • Anything related to your product or services that showcases your knowledge
  • Show how your product solved a problem
  • Case studies of your products or services

7.   Testimonials:

What better way to convince prospect customers to trust you and your services than to show them what your current clients are saying about you? Use testimonials:

  • throughout your website
  • with your portfolio pieces
  • in your media kits
  • inside your newsletter / blog

8.   Use strong call to actions:

ALWAYS, Always, always use strong call to actions! Don’t assume that your site visitors will know what you want them to do or where to go next. Make it very clear what you want your visitors to do on each and every page. (For example, at the bottom of this post, my call to action is to “Leave me a comment.” You will see that I mentioned it twice trying to get comments.)

9.   Offline:

Modern technology all seems to revolve around the internet, and that’s great but don’t forget about all the “old school” yet traditional ways to promote your business like:

  • Business cards
  • letterhead
  • Clubs  – local and profession oriented

10.   Referrals:

When you finish a job and have a happy client, ASK them if they know of anyone else that could benefit from your services. You’d be surprised at how easy and effective this is.

How well does your website do?

 I’ll be happy to review your site for free and give you my recommendations on ways to increase your website presence. Simply post a comment below with your website address and what concerns you have about your website and I’ll review your site for FREE!

Don’t have a website yet? I can help you with your business website.

contact-me about graphic and website design projects

Leave me your comments:

Did I miss anything? Please feel free to share your thoughts on ways to increase your website presence.

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7 Comments to "10 Ways to Increase Your Website Presence"

  1. B. Murray says:

    Your articles are great Selena! I was on your public FB page and clicked on one of your links there to read on here. It is amazing how important social media is when having a website!

    • mc-mc says:

      Thanks:) Social Media is very important even if you don’t have a website because that’s the way people communicate these days. With technology people are almost always connected to their favorite social media accounts and the younger people respond quicker by social media sites than by phone or email. It’s definitely a big trend that’s here to stay and one worth investing time in.

  2. A good addition would be what NOT to do. Check on Google’s SEO no-nos?

  3. Charish says:

    My friend and I have a simple blog that we’ve been running for awhile through blogger.com. I know that my problem is that we don’t update articles often enough for reader to keep interest. Laziness on our parts, but we both work full time… I would love advice for ways to keep things “fresh” when you’re on the go. Also, I’d like to know if our site is as navigatable as I think. I did the lay out with blogger’s tools, but is there something else I could do to make it more accessible? I would really appreciate the feedback, if you do stop by! Thank you!

  4. mc-mc says:

    Good site. I like the social media features you offer & the tweet box at the top right, but the tweet box disappears when the content box turns black. I also really like the “you might also like” box at the bottom of your posts that keeps the readers engaged in more posts.

    Your site is user friendly & easy to find your way around.

    What is your goal with this blog? Do you think that you are achieving your goals?

    How do you stay in touch with your readers? Do you post your blog posts on your own social media sites or any other sites? How do you let people know you have a new blog post?

    I know it’s hard to regularly make new blog posts. I’m guilty of not posting as often as I should either. So if you can’t post on a regular schedule, I would suggest to make every post count. Keep your goal in mind when you are able to posts & find ways to engage your readers. Even if you can’t come up with a new post every week, find another way to engage your readers. Whether it’s reposting an old blog post on a social media site or asking a question to get an idea for a future blog post. See what is popular & trendy right now & give your brief opinion about it in a blog post. Posts don’t have to be long, they just have to have good information or new ideas.

  5. charish says:

    Thank you for the feedback, I’m going to fiddle with that twitter box and try to fix it. Accessibility is important to me and I’m glad our site gives that inviting look to the reader.

    As far as the blog’s purpose, I have to say that my partner and I have gone through many changes with the content. At first we dealt with Black hair (natural hair culture), eating well, and environmental sustainability. Once we realized how saturated the Black hair field was and that we were bored of the topic, we dropped it and just became The Motley News.

    Now, I discuss feminism and race relations, which was my original passion and my partner dabbles in cultural theory. But yeah, we’re a little all over the place. I feel like we have a readership, but I don’t know much about them and get very little feedback from them. . . so that’s where we are.

    I will follow your advice on the substantive posting to make up for the “lack of posting” and I really appreciate you getting back at me. Thank you!

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